A must-have resource for those business owners who are serious about wanting to understand the importance of implementing a client relationship management system and how it helps provide a marketing strategy for small business.
When operating a small business, it’s not unusual for the business owner to maintain all the company information themselves and so not have a clear marketing business strategy.
It is imperative to keep all the client’s information organised, in addition to all the important data which goes into keeping your business running. Particularly invoices, receipts, deadlines, etc. Without a reliable system, everything can develop into a jumbled mess causing you to lose clients and profits.
One system you can use to keep better records of everything in a well organised manner is definitely a Client Relationship Management (CRM) system. Learn how one of these systems will allow you run a small business significantly better.
As part of an integral part of business management and a highly recommended resource as part of a business coaching program a CRM will set you free and automate the tasks that need to be done regularly.
It presents data in an exceedingly clear and relevant fashion to help you see the places where you must focus your marketing efforts and help you avoid sending out any similar marketing material to a client you have already sent it to.
These systems are ideal for enabling you to find new customers as a consequence of the data they analyse. The data helps you determine a target group that’s showing an interest in your products or services and services. This targeting technique will definitely increase your core clientele, and should form a core part of your marketing business strategy.
Why Every Small Business Needs A Marketing Business Strategy.
It is a sad fact that 80% of customers leave their suppliers due to PERCEIVED indifference!
It is important to note that this is a perception of the customer, and has nothing to do with what you may or may not have actually done. Whilst you may think that you have a great relationship with your clients when was the last time that you actually picked up the telephone and rang them not for an order, but just to say hello and see how they are? Chances are never, because you don’t have the time?
When I owned a business it was part of our marketing business strategy that clients were rung a minimum of once every three months. Not for an order, but only to say hello and see how they are. In fact by carrying out this one system the business grew to become a multi-million dollar business and helped to removed price from the equation. Trust was built along with powerful relationships.
A CRM system not only helps you with new clients, but also with existing ones, too. It keeps specific, unique and current profiles on every client you have. It helps you to understand the personal needs associated with everyone and how to promote your small business individually to each of your clients. This will assist you to build more loyalty with all your clients as you’re treating them like individuals instead of a big faceless unit! I call them raving fans.
When you keep them current by addressing their personal needs, you will greatly improve the entire reputation of your small business. And this can all be achieved by using a CRM system as the basis of your markeing business strategy.
Sales can be easily handled by using these systems. They make it easier and quicker by keeping each client profile updated. This tends to greatly increase the likelihood of you closing a deal.
Business communication is also greatly improved. It will assist you in a manner which often cold calling isn’t going to. This method of communication is far more reliable, will make clients feel valued, and sense they can trust you. Communication is critical to business. This is another key feature that a CRM system can deliver. It can help to remove your client’s perception that you do not care about them as a valued customer.
Lastly, your services and products will become more organized by using these systems. It can certainly organise orders for all customers based on their previous purchases. It can be used to suggest new products for clients based on previous purchases. When you have more data and resources in regards to what your customers are purchasing, you can utilise far better product placement of all the items highly relevant to them. This will help to promote your business, making it invaluable as part of your operation.
A small business can be a lot for one person to manage by themselves, regardless of how organized you are. Should it become far too much, or if you’d like a more efficient and reliable system, I would highly recommend you seriously consider about making use of a CRM system for all of the benefits I have mentioned above.
If you would like to improve the number of clients and the relationships you currently have, connect NOW with Strategic Business Coaching & Marketing on 1300 366 710 for we provide valuable insights and business advice on growth, powerful relationships, and maintaining them, with your clients through our numerous coaching and mentoring programs in Melbourne and Australia-wide.
For the record we use Aweber and Infusionsoft as our CRM
By Lorraine Brooks